[New Year, New Action] Jianfeng Haokang: Launches Spring Offensive to Expand Market
Release Time:
Jan 23,2024
Just after New Year's Day, the Jianfeng Haokang team split into three groups to conduct market research, develop customers, and launch a spring sales offensive.
Just after New Year's Day, Jianfeng Haokang's leadership team split into three groups to conduct market research, develop clients, and launch the spring offensive for sales strategies.
In 2023, Jianfeng Haokang faced unprecedented challenges in its internal and external operating environment, including declining order volume, falling prices, and rising costs. Despite these difficulties, all cadres and employees of Jianfeng Haokang worked hard and achieved the annual targets.
To continuously consolidate its market share, take the initiative, and achieve a successful start to the new year in the face of fierce market competition, Jianfeng Haokang launched a spring offensive in market marketing, focusing on the Yangtze River Delta and Pearl River Delta regions. The leadership team took the initiative to go out and lead the sales team to delve into the market, conduct thorough research, and achieve breakthroughs in different areas. Wang Wenwu, Party Secretary and Chairman of the Board, and Li Maolin, Sales Director, led a team to visit new and existing clients in the Yangtze River Delta and Shandong regions, actively expanding the resin sales market and negotiating resin cooperation projects; Li Ping, General Manager, and Tang Qiong, Deputy General Manager, led a team to thoroughly investigate market demand for formaldehyde in Chongqing and surrounding areas, understanding the dynamics of competing companies, and controlling the market rhythm; Qiu Ling, Deputy General Manager, led a team to Zhuhai, Guangdong, to develop new product markets and conduct business negotiations with Zhanxin Company. This further consolidated the cooperative relationships with 15 existing customers and resulted in 5 new companies expressing intent to cooperate.
This spring campaign enabled Jianfeng Haokang to accurately grasp market changes, understand customer needs, and broaden its sales areas, opening up market space. This helped to maintain stability in the fiercely competitive market, achieve a successful start to the year, and lay the foundation for customers and markets to successfully complete the 2024 targets. (Jianfeng Haokang: Li Zhenling)
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